On April 24, 2021, Oriental Leaf, ten years after its debut, held a subject lecture named "See the Whole World through Tea" in partnership with YiXi, a media platform, and unveiled two new flavors: citrus reticulata Pu'er tea and brown rice tea. The packaging of the new launches is well-designed, which draws inspiration from the oriental stories of “Cha’an Tang, an ancient postal stand in Tea-horse Ancient Road”, and “carp leaping over the dragon's gate” to interpret the oriental aesthetic and Oriental spirit. It also invites Liang Yongan, a graduate tutor at Fudan University, Xiao kunbing, a doctor of anthropology, Guo Junchen, a young actor, and Zhi'an, a scholar, to share their speeches on tea from different angles. Oriental Leaf outputs "tea values" through this subject lecture, which helps people gain a deeper understanding of tea, improves its brand image and deepens its brand concept. On the Occasion of its 10th anniversary, Oriental Leaf expresses its feelings and humanistic ideas for Chinese tea through such a special activity.
Ten years ago, Oriental Leaf featuring 0 sugar, 0 calorie, 0 fat, 0 preservative, 0 flavor came into the market. Sugar free tea drink had not been accepted by consumers at that time, so Oriental Leaf stood as a outcast for people used to drinking high sugar drinks and was once rated as one of the "revolting drinks". However, Nongfu Spring never gave up this product with advanced concepts. It adjusted the product roadmap step by step, planed out a younger route for Oriental Leaf and looked forward to the day when the China's sugar free tea market become mature.
In recent years, as the concept of "0 sugar, 0 fat and 0 calorie" gains popularity, consumer interest for sugar free tea category also heats up. The "life cherishing " post-90s set off a wave of health nurturing, spread and practice the concept of nurturing health in Buddhist-style. Data shows that in the list of recommended Chinese tea drinks in 2021, Oriental Leaf holds the top spot with absolute advantage. As a pioneer of sugar free tea in China, Oriental Leaf takes more than 50% of the market share. It has maintained the top one market take among sugar free tea brands for many consecutive years, and has played a part in driving the rapid growth of the whole sugar free tea market. With the ingenious "Chinese fad" design and concept + healthy drink featuring keeping good health in a punk way, Oriental Leaf wins the heart of "tea-style youth" and successfully turns the table from "the most revolting drink" to a "so delicious" drink. Ten years hard working molds a sword, and now it’s time for Oriental Leaf to embrace its golden era.
Currently domestic sugar free tea drink market is still in the initial stage. Oriental Leaf represents the feelings and humanistic ideas of Nongfu Spring for Chinese tea and the new launches of Nongfu Spring Oriental Leaf also shows its ambition to move forward and attract young groups.